Your business is like your baby. You pour your heart and soul (and money) into it, hold its hand while it learns to walk on its own two feet, and then send it out into the world hoping the world loves it as much as you do. It represents some of your deepest passions, and if you’re lucky, it’s connected to your life’s purpose.

It is good to take a break and explore new things. Whether that’s a new park in your hometown, an old church on the other side of the city, a temporary exhibit at your favorite art gallery, or the herb garden on your porch - all bring the opportunity to see something new. And that brings a fresh perspective.

Because I spent many years as a theater practitioner, I have learned to assess marketing problems and puzzle out solutions by utilizing paradigms and languages that might not be obvious to all folks working in creative agencies.