How My Background in film & Theatre led me to a career in Marketing
Your business is like your baby. You pour your heart and soul (and money) into it, hold its hand while it learns to walk on its own two feet, and then send it out into the world hoping the world loves it as much as you do. It represents some of your deepest passions, and if you’re lucky, it’s connected to your life’s purpose.
When developing your brand’s identity, you want it to reflect who you are while keeping up with market trends. You have to understand the character profile of your ideal customer so you know who you’re trying to reach in your marketing efforts. The environment you create, whether in your business’s physical space, online, or through customer service, should engulf your customer in the experience you’re trying to cultivate. Whether you realize it or not, your business has a culture, a personality, and an identity.
How does this relate to the theatre?
Have you ever been to the theatre or watched something on TV that you just get completely lost in? You lose track of time. You feel like you’re a part of it. You might even become attached to the characters and feel a sense of loss when it’s over. There are thousands of decisions that went into the making of that production to create that experience for you, details you may not even notice but are still subliminally affecting you. Color theory, light painting, word choice, visual artistry, background music, and so much more are all symbiotically working very intentionally to invoke specific emotions from the audience. Your business does the same thing. It lures customers in through attractive branding and serves an experience they will feel something from, ideally one they’ll tell their friends about when they leave. In the same way that we work to engage all 5 senses in the theatre, we do the same for your customers. We understand how the aesthetic of a photograph on a website or the imagery used in your branding can create a feeling in a potential client.
Identifying target audience.
As an actor, character analysis is how we get to know the motivation and intention behind the behavior. We deep dive into past life experiences, determine financial and social status, discover relationship dynamics, and learn about the goals and challenges of each character. You may not realize it, but every actor’s subtle eye movement or gesture is a choice. Next time you’re watching something, take one scene and try to notice the why behind everything an actor does. Being extremely well-trained in understanding the psychology behind the spending behavior of your potential customer gives us an advantage when it comes to targeted marketing. There is something important I’ve learned in my experience both in marketing and my analytical observation of the rapidly changing algorithms of today’s media platforms: There is an audience for everyone. Let us help you find it.
